Creating Your Digital Storefront: eCommerce Essentials

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You Can Create Your Own Unique eCommerce Storefront

As this industry continues to grow and evolve, we’ve seen an expansion in the types of eCommerce businesses on the market. It’s amazing to see how businesses have transformed the digital landscape by being able to sell virtually everything online. Whether you’re experienced, or a complete novice to the world of online selling, we’re seeing more ways for people to create a storefront that’s uniquely their own.

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Four Essentials of eCommerce

There are several essentials of eCommerce that you don’t want to miss when you are creating an online store

  1. Ensure your website is mobile responsive so that your store can be accessed from multiple devices. Mobile responsive sites are important because they adapt according to the screen size of a user’s device. Consider how many times you make a purchase from your phone. You want to make sure your customers have that same option by making your site mobile-friendly. This ensures that the text, images, and layout fit perfectly with the screen, and gives your visitors the best online experience.
  2. Protect your site using a Secure Socket Layer certificate (SSL). An SSL certificate helps to protect your customers from hackers who may want to access sensitive materials, like their credit card information. Having an SSL certificate can help enhance customer trust on your website, and authenticates your website to visitors. 
  3. Add secure payment portals to protect your buyer’s information. Whether you use PayPal, Apple Pay, or take debit or credit card payments, make sure it is safe and secure. This will provide a familiar and convenient shopping experience that customers can trust.
  4. Add contact features to your website. People will have questions as they get more familiar with your business, and you want to give them an accessible way to contact you. Create the customer service experience that you would want to have.

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Video Tutorial

Check out this video for more info about creating your digital storefront: ecommerce essentials.

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