There is no doubt that MailerLite is a very affordable email marketing solution. If you’re looking for a cheap service, you won’t be able to find much better than MailerLite.
Is it, however, Smart to choose an email marketing service based just on price? We’ve all been burned by deals that seemed too good to be true. And you may be suspicious of the title – what exactly is Mailer ‘Lite’ all about? Is it Lite on quality and performance?
The firm is careful to point out that none of these is correct. Instead, it emphasizes that it takes a “Lite” approach to email marketing by offering essential solutions that eliminate complexity. That, along with the low price, seems ideal for small business owners, freelancers, and bloggers, starting with email marketing.
The most crucial issue is whether or not MailerLite’s inexpensive cost is commensurate with its high quality and functionality. Does it allow you to expand your email marketing activities beyond the fundamentals? We dug deep into MailerLite’s price options to see where the value resides; keep reading to find out what we discovered.
MailerLite Pricing Plans
MailerLite is one of several email marketing services that give a free plan for life. It makes it great for those who are just getting started or want to test the platform first. Of course, its free plan has several limits, and you may subscribe to its Premium Plan if you don’t want to be restricted.
Let’s have a look at the plans they have:
The premium plan is mainly reliant on the number of customers. You may also choose from many add-ons. But more on it later.
The Premium plan offers pricing levels based on the maximum number of subscribers you may have on your contact list. Aside from that, you get an unlimited amount of emails every month.
- 1-1,000 subscribers – $10 a month.
- 1-2,500 subscribers – $15 per month
- 2,501-5,000 subscribers – $30 per month
- From 5,001 to 10,000 subscribers: $50
The Premium plan allows you access to a few things that the Free plan does not, such as:
- 24-hour live chat assistance.
- The option to add MailerPro.
- Eliminating the MailerLite logo.
- Use of the custom HTML editor.
- Newsletter design templates
- The ability to use a unique domain name.
- Use marketing pop-ups.
- Email resending on automatic.
- Delivery is timezone-dependent.
- Add-on for dedicated IP.
- Mapping by clicking.
- Accessible through location settings.
- A unique favicon.
- The ability to design templates.
- Split testing (A/B).
- The capacity to link an infinite number of websites
- Additional metrics, such as the click heatmap
If you’re not sure you’ll need the extra features included with the premium plan and don’t want to commit, you may test their 14-day free trial. It enables you to try all the premium features without committing to anything.
Can’t decide whether you need the advanced options? Or are you only interested in basic features and have a small list of subscribers? You should think about the free-for-life plan.
This plan is entirely free and will stay so till you reach 1,000 contacts. In contrast to the premium plan, you will be limited to sending only 12,000 emails per month.
For newbies, we recommend starting with the free plan. You won’t have to make any significant financial investments, and it’s excellent if you’re still not sending out more than 12,000 emails and 1,000 subscribers every month.
The free plan also comes with lots of features that you’ll also receive with the premium plan, like:
- A knowledge base
- Video presentations
- 24-hour email support
- Use of the drag-and-drop editor
- The ability to work with the rich text editor
- Includes a built-in picture editor
- Useful file management
- Mobile-friendly newsletters
- Use of the landing page maker
- You may embed sign-up forms.
- Subscription pop-up forms
- Organize your subscriptions
- Email automation
- Advanced segmentation
- Interest group tagging or group tags
- RSS marketing campaigns
- Split testing (A/B)
- Campaign evaluations
- Survey designer
- Domain authentication
- Several user accounts
- Permissions for users
- 3rd-party integrations
- No-cost website
- Five completely free landing pages
- Unrestricted web traffic
- Over 25 configurable templates
- GDPR standards are met.
- Multiple opt-ins
- Polls and quizzes
- Integration of MailerLite pop-ups
- Inject custom code
- Mobile-friendly landing pages
- Fundamental analytics
The free-for-life plan is a fantastic place to start if you’re on a limited budget or having fun. It provides a wide range of capabilities that will help you succeed in email marketing without expense.
On the other hand, We encourage you to take advantage of the free trial to see if the premium plan is something you should invest in.
Let’s say you’re interested in purchasing the most comprehensive package. In such a scenario, you may use various extensions to enhance your MailerLite account.
If you want to maximize the number of clicks and conversions from your marketing emails and landing pages, these plugins can help.
The SitesPro add-on costs $10 per month and allows you to publish an infinite number of websites and landing pages. It is perfect if you create landing pages and websites for many customers.
- MailerLite site-building tools will be unrestricted, allowing you to develop more streamlined, smooth, and engaging sites.
- You may add this for a little fee to the free plan.
The MailerPro feature add-on allocates a professional MailerLite manager to you who helps you design email templates and GDPR-compliant website forms, import subscribers and evaluate your stats for you. This feature is an extra $100 per month.
- It’s excellent if you have an extensive mailing list and want to increase your conversion rate.
- The MailerPro feature assists you in creating more successful campaigns and identifying weak places you may have overlooked.
Setting up a dedicated IP address improves deliverability and keeps emails from ending in the SPAM bin. This extra function costs $50 a month and is suggested if you have more than 50,000 members.
- Dedicated IP addresses insulate your sending reputation and assist your emails in reaching where they need to go.
MailerLite Cancellation & Refund Policy
Because MailerLite’s pricing system is so easy, with just one paid-for plan, cancellations are simple.
If you wish to pay less for the service, you have two options: stop paying and return to the Free plan, or pay less by limiting the number of contacts. You must do any updates to your subscription information manually.
You must know that the process varies based on whether you want to pay monthly or annually. If you subscribe monthly, invoicing will automatically recur from month to month. Any payment adjustments, such as a complete cancellation or downgrading, will take effect at the start of the following billing cycle.
So, if you decide to cancel a week after your final payment, you will be charged for three weeks on the premium plan before switching back to the Free plan.
To keep your account active beyond the end of the annual billing cycle, you must actively opt-in to continuing billing each year. However, suppose you pay in advance for a year. In that case, that’s it – your account will be active until the conclusion of that payment term, with no way to cancel or downgrade in the meanwhile.
This tool can be a lifesaver for the marketing efforts of new businesses, entrepreneurs, and bloggers. MailerLite is an email marketing platform that provides the tools you’ll need to run a successful email campaign. MailerLite is very reasonably priced.
Email marketing software is becoming very competitive for a decreasing number of subscribers. MailerLite, on the other hand, is one of the best email marketing software options for the money. MailerLite features two price options: free and premium.
The rates of the paid pricing plan fluctuate with the subscriber count. Suppose you require actual pricing dependent on the size of your subscriber list. In that case, We suggest visiting MailerLite’s website and comparing it to their price tiers.