What is A/B Testing?
A/B testing, also known as split testing, allows you to segment visitors into two different website experiences to find out which one they like the most. Finding the optimal website experience can do a lot for your business, like increasing sales and customer satisfaction, and A/B testing helps you achieve this. Now, after you’ve had enough visitors interact with your website, all you need to do is look at the split test data to know which of the two website experiences is most favorable.
How to Use A/B Testing
So, how do you use it? First, ensure your website is getting enough traffic before you consider running an A/B test. Traffic is necessary for the success of any split tests. It’s okay if your website doesn’t have a lot of traffic, but you’ll need to let it run for a longer period of time so you can get measurable results. Second, test with a variety of different elements. Some of these elements include page layout, images, call to action, product pricing, amount of text on a page, and headings and subheadings.
Multivariate Your Website’s A/B Tests
Third, multivariate your A/B tests. You can multivariate your tests since there are so many elements to check for, but ensure that you don’t overcomplicate the process by trying to test everything at once. Instead, create a working strategy and optimization plan that you can stick to. Fourth, analyze the results. Running these A/B tests isn’t enough. Take time to look at the results and evaluate what works. Then, make adjustments to your website accordingly. Fifth, consider external factors. External factors can shape your split test results, and you shouldn’t overlook them. If one variation performs much better, but ran during a peak holiday season, it would leave you with inconclusive results, so consider this during your analysis.
Check out this video for more info about how to make the most of A/B testing.
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