How to Diversify Your eCommerce Payments in 2023

purchase with credit card

What are eCommerce Payment Gateways

ECommerce payment gateways, or digital payment gateways, provide services that process payment information for the websites they’re integrated with. It can be intimidating making a purchase on the internet, especially if it’s a brand-new business. Your job as a business owner is to make sure their online shopping experience is stress-free. Having an easy payment system that is run through a trustworthy vendor can transform a visitor’s feelings when shopping on your site.

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What Do eCommerce Payment Gateways Provide?

ECommerce payment gateways can provide a quick and trouble free checkout process, and offer encryption to safeguard your customer’s data. Overall, having those different payment options can enhance the opportunities of your customers going from cart, to checkout, to a completed sale.

Four Payment Options to Offer Your Customers

Here are four options you can use to diversify your payment options for your customers if you’re building your online store with WooCommerce:

  1. Credit and debit options. This payment option has been available on most sites for a while. Try not to limit your card options. Making it possible for your customers to use any type of card they want will make the checkout process easy and convenient. 

  2. Payment by check. Before you write off the idea of a check, electronic check conversion, or ACH withdrawals, are widely adopted by many companies because it speeds up their payment and reduces the cost of processing paper checks.

  3. Paypal is a great and convenient way to let your consumers pay for their orders by using their Paypal account. This can help provide an option for customers who want to feel safe by not using a debit card or credit card directly on your site.

  4. Apple or Google Pay. People with smartphones can make secure and safe payments right from the comfort of their phone with a few clicks.

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Video Tutorial

Check out this video for more info how to diversify your eCommerce payments.

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