Constant Contact 2023: Email Marketing Software Review

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Since 1995, Constant Contact has been in the email marketing industry, collecting a 600,000-strong customer base. On the other hand, can the tool compete with the new email marketing alternatives on the market?

In this Constant Contact review, we’ll put the platform through its paces and assess its features, price, the pros and cons of implementing it, and how it compares favorably against its competitors.

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What is Constant Contact?

Constant Contact is an all-in-one marketing platform that may help you grow your business by helping you create your brand, generate more leads, and increase income. From a website builder to social media advertisements to email marketing automation, the program has a lot of tools to assist you to increase your marketing efforts.

The platform’s key strength is its broad email marketing capabilities. It has over a hundred mobile-friendly email templates that are customized. A drag-and-drop editor makes customization simple, and connection with systems like WordPress, Shopify, Quickbooks, and Salesforce makes email campaign execution and tracking a breeze.

Social Media Tools

Constant Contact also has built-in social media tools for extending your email marketing efforts. The Constant Contact dashboard provides a central location for scheduling and delivering social media content, as well as communicating with consumers and leads.

You can track the success of each marketing campaign and optimize future marketing efforts using real-time tracking tools and list segmentation. Expert guidance and live assistance are also available to help you make the most of the platform’s capabilities for your business.

Sign Up Now With Constant Contact

Constant Contact Features

Constant Contact’s Plus Campaigns include several regular features as well as a few additional benefits:

Email Campaigns

Users can choose from a variety of pre-made templates or create their own. The UI allows for simple photo modification. Users also get free access to hundreds of stock photos that can modify and use.

Constant Contact recently updated its editor to enable mobile responsive messaging and a more pleasant experience while producing fantastic emails.

Customer Tracking

The fundamentals will be visible: openings, clicks, spam complaints, unsubscribes, and bounces. You may also see total and unique openings, as well as a list of specific subscribers who opened or clicked on a link in your email.

You’ll be able to track the progress of your campaign over time. Similar contacts may be identified and grouped, allowing you to construct more focused lists and send more relevant emails.

Reporting & Analytics

Basic reports, including raw and percentage data for openings, clicks, spam reports, unsubscribes, and bounces, are available to all users. You can also examine contact growth by source, which is helpful if you want to know where your new subscribers are coming from.

Finally, you may choose an industry and compare your statistics to the average for that industry. One peculiarity: real-time reporting isn’t the default setting. Before you submit your campaign, you’ll need to enable it.

The data is straightforward to understand and may be seen as raw statistics or as a bar graph. Reports are also available as.csv files.

Overall, I found the reports to be useful though simple. While the program’s Google Analytics integration is helpful, it lacks some of its competitors’ onboard capabilities.

Split Testing

You may use Constant Contact’s A/B testing tool to send two distinct subject lines to different portions of your contact list.

The computer analyses which subject line works the best and instantly sends the winner to the rest of your audience. It is a prevalent feature across the email marketing providers we looked at.

Multiple Languages

Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Castilian Spanish, Latin American Spanish, and Swedish, in addition to English, are supported by Constant Contact.

List Growth Tools

Sign-up forms on the web and social media allow you to develop your mailing list using original opt-in methods. You can also add a scan-to-join QR code to printed materials (like fliers) or can use the Text-to-Join functionality to allow individuals to join your list with just a single text.

Creating & Customizing Emails

 More than 240 custom-designed, mobile-responsive email templates, and approximately 16 email newsletter templates will be available to you.

constant contact emails templates

Landing Pages

You may use your account to construct landing pages for your sign-up forms, embed a form on your website, or have one appear on your site.

Email Segmentation

You may split your lists (for example, by previous purchases, hobbies, or geography) and send personalized content to each section.

Autoresponders

Autoresponders allow users to communicate with their subscribers on a one-to-one basis by sending automatic new subscriber emails, birthday notes, purchase follow-ups, and other messages. The Plus plan includes this feature.

Custom Forms

A user-friendly editor makes it simple to develop and configure dynamic sign-up forms with pop-ups, fly-outs, floating tabs, and other features.

Online Surveys

From your Constant Contact dashboard, select the Online Survey option.

Dashboard

Constant Contact is simple to use for most consumers, starting with a clean and intuitive dashboard.

constant contact dashboard

Constant Contact Setup

To sign up, first pick between the basic and premium versions (email plus), then click “sign up now.”

After that, you’ll send to a screen where you’ll need to enter your account credentials. (Enter your email address, which will serve as your login, as well as a password) and select a plan.

You may choose between paying a monthly fee or purchasing a bundle for six months (10 percent off) or 12 months (15 percent off) of software use.

Non-profit organizations can get a 30% discount on any of these packages.

Then, on the right side of the screen, you click “Next” to enter your billing address and select a payment option (PayPal or credit card).

After you’ve finished these parts, you may start using the software right away.

constant contact setup

Customer Service & Support

Furthermore, the software provides you with strong customer care and support, regardless of the package you pick.

Numerous guides, how-to articles, and video tutorials with expert and intermediate ideas and methods will be available to you.

In the same way, you may attend educational activities such as online seminars or in-person training.

The customer care crew is professional, always giving marketing advice, premium designs, and list-building guidance, among other things.  You may contact them by phone, live chat, or through their social media sites.

Constant Contact can be retrieved at the following times:

  • 8 a.m. to 10 p.m. ET Monday through Thursday
  • 8 a.m. to 9 p.m. ET on Friday
  • 10 a.m. to 8 p.m. ET on Saturday

Constant Contact Pricing

Constant Contact has two options, none of which is free, however it does provide a free trial. Yes!

Email and Email Plus are the two price options.

constant contact pricing options

Email

For up to 500 contacts, the Email plan starts at $20 per month. The price drops to $45 if you have 501-2,500 contacts.

You may pick from a variety of email templates, design your own, and send an endless number of emails with this feature. Yes, you have unlimited time to email your consumers!

Reports, email scheduling, segmentation, contact management, and list expansion are all included in this package.

This plan is for you if you’re just getting started in the company and want to focus on building your list using the most basic tool.

Creating a company email address

Company email address and address company email using an email marketing service are both essential for building a successful email marketing strategy. They help to improve professionalism, deliverability, analytics, personalization, and scalability, which are all key factors in driving engagement and conversions from your company emails campaigns.

Email Plus

If you have up to 500 contacts, the Email Plus plan starts at $45 per month. Pricing drops to $70 if you have 501-2000 connections.

Everything from the Email plan is available here as well. Multiple users (particularly useful if you’re dealing with a group), A/B headline testing, online contributions, and event promotion are some of the other capabilities.

If you’re growing your business and need a more effective email marketing tool, this plan is for you.

The FREE Trial

Constant Contact offers a free 30-day trial that gives you access to the most useful features.

Go ahead and test out their service to discover how much time you may save with your email marketing.

Aside from that, if you pay for six months, you will receive a 10% discount, and if you pay for 12 months, you will receive a 15% discount.

PLUS, if you work for a non-profit, you will receive a massive 30% discount. This is a fantastic approach to reduce your company’s monthly overhead.

constant contact free trial

Constant Contact Alternatives

Despite being in business since 1995, Constant Contact has had to contend with several new rivals in recent years. Let’s see how Constant Contact stacks up against some of its main competitors.

Constant Contact vs. Mailchimp

The email marketing sector is dominated by Constant Contact and Mailchimp. In just a few minutes, you can create an account on both platforms and have access to a gallery of email designs. Additionally, both systems allow you to send automated emails.

It’s worth mentioning that Mailchimp’s deliverability rate may range from 96 to 99 percent, whilst Constant Contact offers a 98 percent deliverability rate which is good.

A/B testing, registration form integration, report generation, and connectors are all available on both platforms. Furthermore, they are both simple to operate.

Constant Contact, on the other hand, gives you the choice of contacting customer service specialists by phone, live chat, or email. Mailchimp, on the other hand, does not provide phone assistance.

Constant Contact vs. Campaign Monitor

It’s a type of automation software that allows organizations to send professionally crafted emails to their consumers and clients. While Campaign Monitor provides similar services to Constant Contact, it falls short in terms of platform compatibility.

Constant Contact is available as a web-based, iPhone, and Android app, however, Campaign Monitor is solely available as a web-based platform.

Customer assistance, SMS marketing, invoice preparation, predictive analytics, mass social media posting, sales report building, social CRM, and real-time sales notifications are not available through Campaign Monitor, unlike Constant Contact. It also prevents you from creating unique site content.

Campaign Monitor, on the other hand, is reasonably priced, with monthly plans starting at $11. You may also sign up for a free trial to see how the services work.

As a result, if you’re searching for a full-service platform, Constant Contact is the best option.

Constant Contact vs. AWeber

Another marketing automation and email marketing solution that helps small firms build up email marketing campaigns is AWeber.

Businesses may use the platform to develop email templates, send auto-response emails, and manage subscribers, just like they can with Constant Contact. It also offers tracking capabilities and allows for A/B testing of individual email features.

Both platforms also have a comparable price, with AWeber beginning at $19.99 per month. Users of Constant Contact, on the other hand, receive a discount if they pay for the service annually. As a result, the platform is better suited to businesses that need to send out a lot of emails.

User-Friendly UI

Constant Contact and AWeber both have a user-friendly UI. Constant Contact’s design, on the other hand, is targeted at newcomers.

Constant Contact and AWeber are neck-and-neck due to their similarities. By determining your requirements, you may select the best platform. Constant Contact would be the better option if your firm relies on excellent email marketing.

Constant Contact vs. Mailjet

Mailjet is another email marketing software that competes with Constant Contact. Some characteristics are comparable to those found in Constant Contact.

In comparison to Constant Contact, Mailjet offers fewer features, such as consumer surveys, picture libraries, landing sites, and online forms. Furthermore, Mailjet only supports a few platforms, including Android, iPhones, and iPads.

Mailjet, on the other hand, is a reasonably priced service, with monthly rates beginning at $8.69. It also comes with a free trial edition for consumers to try out.

Constant Contact wins this comparison owing to its extensive library of sophisticated features.

Creating a company email address

Both open company email and utilizing an email marketing service are crucial in developing a successful email marketing strategy. These steps can enhance the professionalism, deliverability, analytics, personalization, and scalability of your campaigns, all of which are critical factors in boosting engagement and conversions from your email communications. Read how to get email with company name.

 
pros and cons

PROS

Event Management

This is a one-of-a-kind capability that allows you to send email invitations that fit your brand’s look. A user may also observe real-time registration, the number of tickets sold, and the amount of money received right on the event website.

Deliverability Rates

When compared to other email software providers, Constant Contact offers the highest deliverability rates. Subscribers are required to open and read emails for an email campaign to be effective. Emails must reach a subscriber’s inbox and not the spam folder to do this.

Social Media Campaign Integration

This feature allows users to create content for social media platforms such as Facebook, Instagram, LinkedIn, and Twitter.

You may either post to a single platform or have it spread a certain piece of content across numerous platforms. It also helps you save time by allowing you to create a series of materials that you can plan for a later date.

Site And Online Store Builder

Constant Contact includes everything you’ll need to create a stunning eCommerce site. A large amount of money may be saved by not having to pay for an extra platform like Shopify or WooCommerce.

Even while it isn’t very sophisticated, it nonetheless allows you to operate an online store and pay for email marketing.

CONS

Basic Automation

This is a considerably superior email marketing platform with extensive automation capabilities. Constant Contact isn’t one of them, unfortunately.

It will assist in the setup of simple automation. Automation is simple to use, but super-advanced automation might be daunting and take a long time to figure out.

No Spam Testing

There is a feature that checks for mistakes or missing links in emails. 3rd party companies such as Mailtester or Mailgenius must be integrated to check if your emails are arriving in your subscribers’ inboxes.

Premium Pricing

There is probably alternative software that provides more sophisticated functionality at a lower cost. Constant Contact does not have a free plan and instead offers a 30- to 60-day free trial, depending on your location.

conclusions and summary

Conclusion

Constant Contact is ideal for first-time email marketers, small enterprises, and non-profits looking for a simple tool to develop an email list.

You’ll discover all the capabilities you need to excel in email marketing, from the robust drag-and-drop editor to ready-made templates to elegantly structured contact management to sophisticated reporting.

When you’re first starting, the “Email” plan is a good place to start, especially if you don’t require an auto-responder. Upgrade to “Email Plus” as your business grows to get more advanced email automation tools.

Sign Up Now With Constant Contact

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